Corporate Venturing: smart collaborations between SMEs and start-ups


  • Acquire new insights into Corporate Venturing
  • Stay informed about new findings in the research project
  • Get new whitepapers on Corporate Venturing
  • Get your company directly involved in our research project
  • Learn from other corporations, family businesses, SMEs and startups
  • Be part of our network of interesting Corporate Venturing partners
  • Receive updates on interesting Corporate Venturing events

You’re aware that you must innovate as a (family) business, but how can you best incorporate new technologies and skills?

More and more businesses see the added value of collaboration with startups to increase their innovative capacity. Still, an important question remains: what is the best way to make the collaboration successful for both the corporate and the startup? 

That’s why we initiated a research project, to investigate together with companies what the best practices are to turn Corporate Venturing projects into a resounding success.

This research offers insights into the best practices and guidelines to successfully roll out and organize a strategic collaboration between both parties. We also pay special attention to family businesses, as they constitute almost 80% of all businesses in Belgium and make up 33% of the GDP.

Keep me posted



Corporate Venturing – NL_V6_EOT_Youtube




How Belgian SMEs can achieve growth ánd innovation

Five years ago, Omar began the creation of a database to map out all Belgian startups. By 2016 he mapped out all of Europe, Turkey and Israel. In 2018, he published the book ‘Corporate Venturing’. "Putting large companies and startups together can be a match made in heaven.”

Keep me posted


Follow 'The art of Corporate Venturing' and benefit from
new practical insights!


White paper: The Art of Corporate Venturing

This white paper was created within the Corporate Venturing research project, a collaboration between AMS, PwC and PwC Legal. Based on research and expertise, contextual drivers for successful collaboration between start-ups and established organizations are defined. In addition, specific challenges and drivers for setting up strategic partnerships are discussed.



Book: Corporate Venturing

The book ‘Corporate Venturing’ provides insights into the different strategies and tactics to accelerate innovation and growth through collaboration. Because ‘Corporate Venturing’ is so much more than a hype story of how cool startups are and why you should invest in them with a fund or setup an accelerator.




White paper: Success factors in Corporate-Startup Cooperation

In this second white paper of our research project ‘The Art of Corporate Venturing’ we shift our focus towards the perspective of established firms.

We explore 5 broad types of cooperation and link them to elements such as ‘CSC intensity’, ‘Motivation for CSC’, ‘Strategic performance’, ‘Financial performance’ and ‘Internal vs External innovation’.





Press releases

Press Release 1 (Dutch)

Press Release 2 (Dutch)




"The future will consist of ecosystems with startups, scaleups, family businesses, SMEs, etc. The time when a company could handle everything on its own, is long gone. A collaboration between an up and coming business and an established firm is really a match made in heaven."

- Omar Mohout



"Companies need to innovate faster and faster, their activities towards startups will only increase. However, very little research has been done on how the collaboration through Corporate Venturing can be beneficial for both parties and specifically as an innovation driver for family businesses."

- Andries Reymer



"Family businesses and SMEs are generally the backbone of the Belgian economy. Those companies have been around for three or four generations but are also in need of innovation. Innovation opportunities are available to them via startups, as long as they grab them."

- Vincent Molly

Meet our partners

Both PwC and Law Square have been advising and assisting corporations, small, mid-size and large companies and family businesses for years and they have been early supporters and enablers of the start-up and scale-up community, whether local or international. Working hand in hand with these businesses, partners at both the consulting firm and the law firm are in a well-placed position to understand their clients’ needs. They have witnessed a growing space for corporate venturing and for strategic collaborations between corporations and family businesses on one side and start-ups and scale-ups on the other side, each of them being able to bring benefits to the other, and this more specifically but not limited to the field of innovation and access to customer markets. Indeed, corporate clients strive everyday more to innovate, a field where start-ups and scale-ups excel in, and they have the ability and means to manage challenges of possible disruption from the latter.

Both firms are acting as a catalyst to provide an easier connection between corporate clients and the start-up community, and accompany them in their venturing journey with the necessary legal, tax, technical, strategic and financial expertise.

Keep me posted

Our project partners and network partners

The Art of Corporate Venturing is a cooperation between three structural partners.

Logo PwC


Do you also want to become a partner? Contact us for more information!

Startup factory


Port of Antwerp

Limburg StartUp


Blog post: Why family businesses should consider working together with startups

By: Vincent Molly

In this era of fast-paced change, new technologies and disruption, thousands of new companies are currently moving towards changing your industry significantly in the coming years. Don’t fight them. Work with them.

Read the blog

Blog post: How Belgian SMEs can achieve growth ánd innovation

By: Omar Mohout

Corporate companies looking to innovate must choose different technologies and business models. Omar: “By collaborating with startups, aka Corporate Venturing, a company can make use of talents and opportunities outside its own four walls. 

Read the blog